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Look good, feel good, do good

We want it all. High-quality products that are kind to people and the environment. That look incredibly nice and smell wonderful. Which are super practical to use. The WONDER has happened!

Wave Surfer
Team member Community Manager

Without Lisa the WONDR would not have happened. Her shiny hair is proof: WONDR bars work! She dreams of even more wonderful products so that her entire bathroom will soon be healthy and low-waste. 💚

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Our story

The WONDRen have not left the world yet
It had to be done differently

Of course we like to feel fresh and fruity! But the laundry list of harmful ingredients in care products always made us swallow. Not to mention the enormous mountain of plastic waste and inefficient transport (70 - 85% water in shampoo and shower gel).

Help from experts

Together with experts and several university scientists, we thoroughly examined common cosmetics. After a long search, we developed a series of formulas that we felt good about. We then tested this thoroughly and a year later the WONDR happened!

Believe in WONDERS

We believed that things could be done differently. That we can take care of ourselves without worries. As young scientists, we took up the challenge. Admittedly, it took some serious effort. But that earth is absolutely worth it. So rely on 100% good feelings and 0% guilt!

WONDR, an initiative of Planet B

Planet B creates premium, sustainable alternatives to everyday products.
'People' are so important to us

In 2019 we built a summer village in our small community: “The Village”. We gave these vulnerable people the most enjoyable afternoon. Now friends and indispensable at WONDR. Because they prepare all our packages with a lot of love and care.

Our planet is important to us
The Planet B bamboo bike

A little later we launched a bamboo bicycle. To make a statement: “Reinventing existing products with a touch of creativity”. We won some nice prizes. We were also pleased to present our concept in an international pitch competition in the United States (Virginia Tech University).

Bamboo straws

Thanks to the bamboo bicycle, we had built up a lot of knowledge and connections around this sustainable raw material. We then used this for a brand new production process. As an eco alternative to plastic straws, we created Bambooze straws! 100% made of bamboo, super practical, stylish and even dishwasher safe!

The new WONDR from Planet B

Quality care that is kind to your body and the planet. We knew it was possible! We put our heads together and started our WONDR-bearing adventure.
Take care of yourself without any worries? WONDR bars