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Look good, feel good, do good

We want it all. Premium products that are kind to people and the environment. That look and smell absolutely divine. That are super practical to use. WONDRs never cease!

Wave Surfer
Team member Community Manager

Without Lisa WONDR wouldn’t have happened. With her lustrous locks, she’s our living proof: WONDR-bars work! She dreams of even more wonderful products, so that her whole bathroom will soon be healthy and low-waste.


Our story

WONDRs never cease
Do things differently

Of course, we like to feel fresh and fruity. But the laundry list of harmful ingredients in care products is a lot to take in. Not to mention the ginormous mountain of plastic waste and inefficient transport (70-85% water in shampoo and shower gel).

Help from experts

With the help of experts and university scientists, we took a close look at mainstream cosmetics. After lots of research, we created a range of formulas that we felt 100% good about. Next, we started thoroughly testing these and, one year later, WONDR was born!

Believe in WONDRs

We believed things could be different. That we could care for ourselves without worrying. As young scientists, we took on the challenge. And in all honesty: at times we had to move heaven and earth to make things work. But this earth is so worth it! So cheers to a clean planet and a clean consciousness!

WONDR, an initiative of Planet B

Planet B creates premium, sustainable alternatives to everyday products
The village 2019

In 2019, we built a summer village in our small community: "The Village". The people in this picture are now not only friends, but also indispensable to WONDR. Because they prepare all our packages with a lot of love and care.

The Planet B Bamboo Bike

A little later, we launched a bamboo bike. To make a statement: "Reinventing existing products with a touch of creativity". We won some great prizes. We were also happy to present our concept in an international pitch competition in the United States (Virginia Tech University).

Bambooze straws

Thanks to the bamboo bike, we had built up a lot of knowledge and connections around this sustainable raw material. We used this knowledge to develop a brand new production process. As an eco alternative to plastic straws, we created Bambooze straws! 100% made of bamboo, super practical, stylish and even dishwasher safe!

The new WONDR of Planet B

Quality care that is kind to your body and the planet. We knew it could be done! We put our heads together and started our WONDR adventure.
Taking care of yourself without worries? WONDR bars

Discover the whole WONDR collection!