Alumin(im)um waste, maximum impact!

We have big news!

Our new tubes are here! And boy, it wasn’t easy to get here. 1.5 years of searching, testing, starting over,… to find the perfect packaging. But we didn’t give up, because we knew: if we’re going to do it, we’re going to do it right. And now we can proudly say that our tubes are made from 100% recycled aluminum! 🌍

Why aluminum? Simple: infinitely recyclable! Yep, you read that right. Where plastic and glass reach their limits, aluminum remains usable over and over again – without loss of quality. So while disposable plastic and single-use glass make their final journey, your old tube could get a new life as… a new WONDR tube. How cool is that?! ♻️💖

Why WONDR Chooses Aluminum (and Why You Should Too!)

At WONDR, we don’t just look at sustainable packaging, we look at the most circular solution. And that brought us to recycled aluminum. Our founder Tibbe – engineer and eco-geek – delved deep into the science of recycling and discovered something that many people don’t know:

💚 Plastic? Can often only be recycled 1-3 times and then ends up in a landfill.

💚 Glass? It can be recycled infinitely, but it takes a ridiculous amount of energy.

💚 Aluminum? Can be recycled endlessly without loss of quality and with much less energy.

And it gets even better…

We went all-in. So yes, even the cap is aluminum! 🤩 We are the only company in Belgium that does this and we are very proud of it. No more plastic caps that end up in nature - just a full tube that you can throw in the PMD bag without thinking. It doesn't get any easier than this!

In addition, aluminum offers an additional advantage: it protects your product better! No light or air pollution, so your favorite WONDR product stays fresh longer. Win-win for you and the planet! 🥰

Try our newest products NOW ! 🤩