BRAUZZ. and Planet B join forces against the big boys

Planet B + BRAUZZ: Ghent merger shaking up the FMCG world 🌍

Two sustainable start-ups from Ghent: BRAUZZ. and Planet B are joining forces. Under the flag of Planet B, we are joining forces to take on the big boys such as Unilever, Procter & Gamble and Henkel.

Our mission? Innovate in your household, we make sure everything becomes healthy (for people, animals and planet).

✨What makes this merger extra strong? All founders are on the prestigious 30under30 list of Forbes Europe. BRAUZZ. also received the Changemakers Award from De Tijd, a big compliment for their impact in sustainable homecare.

One + one = much more than two 🚀

BRAUZZ. brings a solid footprint in the Netherlands, Planet B excels in omnichannel distribution via retail, e-commerce and niche marketplaces. That combination? Pure growth power.

With the new Planet B, we want to bring healthy and sustainable products to families across Europe faster, smarter and on a larger scale. Together, we have already avoided more than 3.5 million plastic bottles and that is just the beginning! We are aiming for a top position in sustainable FMCG in Europe by 2027. Ambition? Check.

Goodbye disposable plastic, hello healthy products 🌱

Disposable plastic and unnecessary chemical junk in care and cleaning products? Planet B shows that it can be done differently. Think: refillable packaging, concentrated wax strips and ingredients that you actually know what's in them.

Apparently we eat an average of one bank card worth of disposable plastic per week... We don't want to be a plastic Barbie doll, do we? Manufacturers often make products as cheap as possible and sacrifice health and sustainability. Plastic is the cheapest... Away with disposable plastic!

Faster innovation, together with you 🤝

What do you get when you bring two innovative teams together? Faster product development, smarter solutions and a much bigger impact. Planet B is fully committed to technology and community-driven innovation.

What does that mean in concrete terms? That you as a consumer are truly heard. Through our community, we listen to what you need and together with you, we build products that matter. You don't just think along, you decide 💬.

This isn't just a merger. This is a movement. 🔥

The merger of Planet B and BRAUZZ. is more than a business deal. It is the beginning of a new era in which healthy & sustainable products are not the exception, but the norm.

Our message is clear: It starts with all of us – Be the change.