Aluminum waste, maximum impact!

We have big news!

Our new tubes are here! And oh boy, it wasn't easy getting here. A year and a half of searching, testing, starting over... to find the perfect packaging. But we didn't give up, because we knew: if we're going to do it, we're going to do it right. And now we can proudly say that our tubes are made from 100% recycled aluminum! 🌍

Why aluminum? Simple: infinitely recyclable! Yep, you read that right. While plastic and glass reach their limits, aluminum remains usable again and again – without any loss of quality. So while single-use plastic and single-use glass are on their last legs, your old tube might get a new life as… a new WONDR tube. How cool is that?! ♻️💖

Why WONDR Chooses Aluminum (and Why You Should Too!)

At WONDR, we don't just look for sustainable packaging, but for the most circular solution. And that led us to recycled aluminum. Our founder Tibbe—an engineer and eco-geek—dug deep into the science of recycling and discovered something many people don't know:

💚 Plastic? Can often only be recycled 1 to 3 times and then ends up in a landfill.

💚 Glass? It can be recycled infinitely, but it takes a ridiculous amount of energy.

💚 Aluminum? Can be recycled infinitely without loss of quality and with much less energy.

And it gets even better…

We went all in. So yes, even the cap is aluminum! 🤩 We're the only company in Belgium doing this, and we're incredibly proud of it. No more plastic caps ending up in the environment—just a full tube that you can throw in your recycling bin without a second thought. It doesn't get any easier than this!

Aluminum also offers an added benefit: it protects your product better! It's not exposed to light or air, so your favorite WONDR product stays fresh longer. A win-win for you and the planet! 🥰

Try our newest products NOW ! 🤩