From tradition to trend: the age-old beauty ritual that is conquering the hair care world
The village where hair never grows old
Deep in the mountains of southern China lies Huang Luo, also known as the "village of the world's longest hair." The women of the Red Yao community are known for growing their jet-black locks, sometimes up to two meters long. No gray hair, no breakage, no lifeless locks, but shiny, strong, and thick hair that lasts a lifetime.
Their secret? Rice water. For generations, they've washed their hair with fermented rice water, rich in antioxidants, amino acids, and vitamins that strengthen and protect the hair fiber. For Huang Luo women, it's not a beauty trick, but a ritual that represents health, tradition, and pride.
From tradition to science
What the women of Huang Luo have known intuitively for centuries is confirmed today by science: rice protein = power.
- It strengthens your hair fiber and reduces breakage.
- It gives body and volume (+36% within 5 washes, scientifically proven).
- It provides a healthy shine without weighing your locks down.
No wonder rice protein is conquering the beauty world.
