Rice Protein Bar - Why Rice Protein Is the New Beauty Hero
TL;DR
- +36% more volume in 5 washes, scientifically proven
- Rice protein strengthens, gives body and supports hair growth
- Rosemary extract stimulates the scalp and keeps oily hair in balance
- Rice water effect provides shine and thickness
- Vegan, sulfate-free and plastic-free
From the mysterious East, straight to your bathroom
For centuries, the women of the Huang Luo community in southern China have washed their hair with fermented rice water. Their locks are legendary: strong, shiny, and up to two meters long. No magic, just nature. And today, we can finally translate this age-old ritual into a modern routine—without the nasty microplastics.
Meet Rosy Rice , the shampoo bar that combines the power of rice protein and rosemary. A clever formula that gives oily and lifeless hair a fresh boost, strengthens the roots, and supports healthy hair growth.
The science behind rice protein and rice water
What the women at Huang Luo already knew intuitively has now been proven: rice protein is packed with amino acids that strengthen the hair fiber and reduce breakage. Within five washes, it provides +36% more volume .
Rice water thickens hair structure and adds natural shine, while antioxidants help limit environmental damage. The result? Hair that feels fuller, flows easily, and looks visibly healthier. Our rice protein bar mimics that effect.

Rosemary – more than just a herb for the kitchen
Rosemary extract is a real scalp booster. It:
- stimulates blood circulation , which supports natural hair growth
- stabilizes sebum production , so your hair stays fresh for longer
- soothes irritation and helps the scalp recover
- strengthens the roots , which makes your hair fall out less quickly
Together with rice protein it forms the perfect combo: stronger hair from the roots, more volume at the tips.
Volume. Without the clutter.
Rosy Rice proves that natural hair care can be free of nasties. No sulfates, no silicones, no plastic. Just pure ingredients that truly work.
Result:
✔ Fresh, airy locks
✔ Strong hair fiber & healthy hair growth
✔ Balanced scalp
✔ +36% more volume, lab-proven